Thanks to our users, our community has experienced an immense growth in the past months. Numerous new users joined, a lot of items were offered and many services were swapped. To thank everybody we are announcing a sweepstakes starting on September 1st 2010 to give you the chance to win a $50 AMAZON Gift Certificate.
One of life’s basic rules goes something like this: if it seems too good to be true, it probably is. That can be the case with used cars and blind dates. But every once in a while you’ll find a great deal that actually turns out to be a great deal. Generally speaking, the price of a product or service is directly related to quality. Higher priced goods are better quality, while poorer quality fetches a lower price. Past experience can lead to prejudice, status can determine value, and both can hike costs.
No one should have to settle for second-best because of budget constraints, especially small business owners. Fortunately, there are creative ways to get both great quality and affordable prices. If you have a product to offer, but don’t have a large advertising budget, there are different ways to get the effective advertising you need.
The Internet is a great resource of shared advertising. By placing your advertisement on another individual’s or company’s website, and returning the favor, both parties will receive double the exposure and frequency of hits. Again, shared advertising is most effective if it appeals to the same target audience. It goes without saying that an ad for senior’s health products may not get great results if paired with a punk rock clothing store.
Also called “bartering”, trade advertising is exchanging your product for advertising space. Bartering for ads can give small businesses excellent opportunity and value beyond what they could normally get, even with a bigger budget. Advertising on the radio, cable and your local newspapers or magazines can give a definite perceived value for your product; but by trading your goods or services, you haven’t spent a bit of cash.
Even more value can be found in an endorsement agreement. Convincing a radio or television host to endorse your product is the best form of advertisement you can get. You will provide the host with your products or services up to an agreed amount, and he or she will say wonderful things about your company on the air. You can’t put a price on this type of broadcasting power.
Whenever I have paid for advertising, it has been (to me) a considerable amount of money. Most paid print ads have cost me $100 or more each monthly run, and generally the publication wants the commitment of 4 or 6 months’ worth of ads. There is also usually a design fee of about $50. Then I sit and cross my fingers and hope I have done the right thing.
Even once you’ve been an established artist for awhile, it’s still good to keep expenses low. But how do you do this?
One way is to barter. I have successfully bartered portraits for advertising space in publications. It never hurts to ask. Many small local publications are owned by individuals – individuals who have children and pets, so it’s expecially good for portrait artists. If you’re not a portrait artist, almost everyone can use beautiful art for gifts or to decorate their home or office.
When you are approaching them regarding an ad, you can show them examples of your artwork. See if they are interested. In some cases, their order by barter may pay for your entire ad, or it might pay for half your ad run. It’s a win-win situation.
The publisher has space to fill in their publication, and you need the promotion. The publisher will know your work first-hand, and many publishers know a lot of people in your local area. You’ll probably receive some business just from this word of mouth.