Is it worth to spend millions of dollars into a commercial for a new product? In times of Social Media – where it is rather easy to get attention of a huge community through Facebook, Twitter and YouTube – a well known, traditional American company has the inspiration of barter!
Actually the proposal of “The Great American Bacon Barter” is not new: A man on his mission across the country without any cash and credit cards. In this case actor, comedian and writer Josh Sankey embarked his journey on Monday from New York to Los Angeles and all he has to barter is just a trailer full of 3,000 pounds of that new bacon! After four days on his road trip he bartered the bacon for food, lodging, football tickets and everything else he needed.
But is this project realistic? On the one hand the value of bacon is almost $20,000. So, Josh is able to spend approximately $1,430 a day to travel from the east to the west coast. It’s a large amount for two weeks – just for one person! The other aspect is about the camera team which comes along with him. A camera pays attention and you are focused on the person in front. As a result it makes it easier to get what you want. Nevertheless Josh had to learn how to barter: He didn’t complete his exchanges in the first pace. Step by step he traded his bacon for what he wanted. The actor could be glad that Americans have a fever for bacon!
Apart from that this campaign is a big promotion for the business, brand, product, Josh Sankey and also for barter! Everyone is currently talking about Josh’s expedition and for what he will barter bacon next.
BarterQuest likes his challenge, that he makes bartering more popular and our company will follow him for the next ten days!